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Sample demo — same goal, two creators

Role-based judgment over follower count.

Both creators evaluated under the same goal: conversion for BarrierLab (Barrier Reset Serum, UK).

Side-by-side scan

The small skincare creator

Maya Skin Notes

TikTok · 25K-50K · skincare expert

RecommendedEducation / trustBudget: Within range
Strong evidence·High confidence

5-dimension scoring (1–5)

4

Brand & aesthetic fit

high confidence

Creator type: skincare_expert. Aesthetic signal derived from content style and past collabs.

5

Audience & intent fit

high confidence

Comments show purchase intent and product evaluation behaviour.

5

Content demonstration quality

high confidence

Educational + routine content supports product demonstration.

4

Trust & claim safety

high confidence

No claim-risk signals declared in evidence.

5

Campaign role fit

high confidence

Role fit assessed for campaign goal: conversion.

Key reasons

  • · Comments show purchase intent — audience evaluates products to buy.
  • · Audience asks product questions — engaged with the category.
  • · Audience asks skin-concern questions — concern-driven evaluation.
  • · Skincare-credible creator type for trust and education roles.
  • · Content format supports routine integration and product explanation.

Main risks

  • · limited_reach — smaller audience may constrain awareness spend.

Campaign action

Recommended action
use
Partnership model
gifted plus affiliate
Content angle
Skin-concern-led routine integration with claim-safe product explanation.
Next step
Offer routine-integration brief with claim-safe wording for human review.

Memo ID: memo_1779888942546_7qekvmo79
Claim safety: No claim-risk signals declared. Standard claim safety review still required.

The high-follower entertainment creator

Ella Daily

TikTok · 750K-1M · beauty lifestyle

Not recommendedNot suitableBudget: Stretch
Strong evidence·High confidence

5-dimension scoring (1–5)

1

Brand & aesthetic fit

low confidence

Past brand collabs suggest aesthetic mismatch with premium skincare.

1

Audience & intent fit

low confidence

Comments are admiration-led without product evaluation behaviour.

1

Content demonstration quality

low confidence

Entertainment-led format; product demonstration depth limited.

3

Trust & claim safety

medium confidence

No claim-risk signals declared in evidence.

1

Campaign role fit

low confidence

Role fit assessed for campaign goal: conversion.

Key reasons

  • · Evidence supports directional evaluation.

Main risks

  • · weak_purchase_intent — audience does not show buying behaviour in comments.
  • · brand_image_mismatch — past collabs do not align with premium skincare.
  • · high_fee — estimated fee may exceed paid-test thresholds.

Campaign action

Recommended action
reject
Partnership model
not recommended
Content angle
Goal-conditional content angle.
Next step
Decline for this campaign; revisit for different goal or brand stage.

Memo ID: memo_1779888942547_7er0o06l0
Claim safety: No claim-risk signals declared. Standard claim safety review still required.

Maya as a full decision board

Creator Investment Memo

Maya Skin Notes

Should you test, seed, brief, or pass?

Recommended
Education / trust+ Affiliate·High confidence·Strong evidence·Budget: Within rangeCore
Content & brand fit
5/5

Creator type: skincare_expert. Aesthetic signal derived from content style and past collabs. · Educational + routine content supports product demonstration.

Audience match
5/5

Comments show purchase intent and product evaluation behaviour.

Role readiness
5/5

Role fit assessed for campaign goal: conversion.

Trust & safety
4/5

No claim-risk signals declared in evidence.

Conversion readinessHigh

Audience intent + role fit support direct conversion testing.

Action

Use

Partnership

Gifted + affiliate

Next step

Offer routine-integration brief with claim-safe wording for human review.

Top reason

Comments show purchase intent — audience evaluates products to buy.

Main risks

Mediumlimited_reach — smaller audience may constrain awareness …
Evidence
Strong
·5/5·Source: Sample data
Score detail›
4

Brand & aesthetic fit

high confidence

Creator type: skincare_expert. Aesthetic signal derived from content style and past collabs.

5

Audience & intent fit

high confidence

Comments show purchase intent and product evaluation behaviour.

5

Content demonstration quality

high confidence

Educational + routine content supports product demonstration.

4

Trust & claim safety

high confidence

No claim-risk signals declared in evidence.

5

Campaign role fit

high confidence

Role fit assessed for campaign goal: conversion.

Recommended content angle›

Skin-concern-led routine integration with claim-safe product explanation.

When to scale or stop›
When to scale
If saves and product-question comments rise post-post, expand into routine series.
When to stop
Kill on persistent underperformance vs benchmark.
Claim safety notes›
  • · No claim-risk signals declared. Standard claim safety review still required.
Key reasons›
  • · Comments show purchase intent — audience evaluates products to buy.
  • · Audience asks product questions — engaged with the category.
  • · Audience asks skin-concern questions — concern-driven evaluation.
  • · Skincare-credible creator type for trust and education roles.
  • · Content format supports routine integration and product explanation.

Powered by Creator Lens · Beauty deserves better influence.

Under campaign goal: conversion
Maya Skin Notes → recommended for education_trust (audience_intent_fit 5/5)
Ella Daily → not_recommended (audience_intent_fit 1/5)
Role-based judgment: small skincare-credible creator with strong audience intent outranks high-follower entertainment creator with weak intent.