Mature UK clinical positioning with a conversion goal favours an education-anchored mix backed by claim-safe creators. Education depth carries credibility for high claim-sensitivity categories.
›More detail
· Skincare-routine micro creators carry strong purchase intent at lower unit cost
· UGC asset creators extend reach via paid social
Next stepBring creators in to score them against this mix.
Roles to look for
· Education / Trust Creator
· Skincare Expert Creator
· Affiliate Creator
· UGC Asset Creator
Tier mix
· Micro-tier skincare experts (25K–75K followers) for budget efficiency
· Selective mid-tier conversion testers for affiliate code measurement
Budget guidance
· Majority weight to gifted + affiliate education/trust creators
· UGC buyouts for paid social asset testing
Portfolio risks
· Claim language exposure for clinical category requires strict briefing
· Discount-driven creators that dilute clinical positioning
· Macro reach plays without proof of audience purchase intent
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Candidates for evaluation
Creators that match each role slot — bring them through the scan to decide.
These are candidates surfaced for the role slots above — never recommendations on their own. Use the Evaluate action to run a Quick Scan against each candidate with your own evidence before committing budget.
Brand-exposure role
~15% of recommended mix
5 candidates surfaced for this slot. Evaluation pending.
Camille Laurent
Instagram
High match
375K followers · 3.0% engagement
Candidate for role slot: archetype matches (fashion luxury lifestyle); tier within range; content signals overlap.
Discovery candidates are surfaced from a sample pool in beta. Production V1 connects a real data provider behind the same interface — the customer surface stays the same. You can also skip discovery and bring your own creators via Diagnose or Check.