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Check a creator

Should I test, seed, brief, or pass on this creator?

See the creator's best-fit role, top reason, top risk, budget status, and next step. Brief available after the decision view.

Run a real Quick Scan

Strongly recommended. Without notes, the Quick Scan honestly reports limited evidence and capped confidence.

Audience details (optional)

Add what you know from the creator's media kit, platform analytics, or your own observation. Fields left as "Unknown" lower the Audience & Intent Fit confidence honestly.

Sample — full Creator Decision Pack output

Pre-computed example using a sample creator. Your own Creator Decision Pack is produced during a private beta session.

Likely role

Maya Skin Notes

Education / trustCore
Evidence
Partial
·4/5·Source: Sample data

+Skincare-credible voice — content world aligns with clinical / functional positioning.

−Limited reach — may constrain awareness-led campaigns. For seeding or UGC roles this is not necessarily a blocker.

Missing: audience comment signals.

Confirm audience comment signals or open the full memo for the complete decision board.

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Creator Investment Memo

Maya Skin Notes

Should you test, seed, brief, or pass?

Recommended
Education / trust+ Affiliate·High confidence·Strong evidence·Budget: Within rangeCore
Content & brand fit
5/5

Creator type: skincare_expert. Aesthetic signal derived from content style and past collabs. · Educational + routine content supports product demonstration.

Audience match
5/5

Comments show purchase intent and product evaluation behaviour.

Role readiness
5/5

Role fit assessed for campaign goal: conversion.

Trust & safety
4/5

No claim-risk signals declared in evidence.

Conversion readinessHigh

Audience intent + role fit support direct conversion testing.

Action

Use

Partnership

Gifted + affiliate

Next step

Offer routine-integration brief with claim-safe wording for human review.

Top reason

Comments show purchase intent — audience evaluates products to buy.

Main risks

Mediumlimited_reach — smaller audience may constrain awareness …
Evidence
Strong
·5/5·Source: Sample data
Score detail›
4

Brand & aesthetic fit

high confidence

Creator type: skincare_expert. Aesthetic signal derived from content style and past collabs.

5

Audience & intent fit

high confidence

Comments show purchase intent and product evaluation behaviour.

5

Content demonstration quality

high confidence

Educational + routine content supports product demonstration.

4

Trust & claim safety

high confidence

No claim-risk signals declared in evidence.

5

Campaign role fit

high confidence

Role fit assessed for campaign goal: conversion.

Recommended content angle›

Skin-concern-led routine integration with claim-safe product explanation.

When to scale or stop›
When to scale
If saves and product-question comments rise post-post, expand into routine series.
When to stop
Kill on persistent underperformance vs benchmark.
Claim safety notes›
  • · No claim-risk signals declared. Standard claim safety review still required.
Key reasons›
  • · Comments show purchase intent — audience evaluates products to buy.
  • · Audience asks product questions — engaged with the category.
  • · Audience asks skin-concern questions — concern-driven evaluation.
  • · Skincare-credible creator type for trust and education roles.
  • · Content format supports routine integration and product explanation.

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What could go wrong?

Risk & Trust Radar

Human review applies before acting on these risks.

Trust & safety
4/5

No claim-risk signals declared in evidence.

Main risks

Mediumlimited_reach — smaller audience may constrain awareness spend.

Claim safety notes

No claim-risk signals declared. Standard claim safety review still required.

Why this changed

No adjustments needed.

Human review required before use

Creator brief · Education / Trust

Barrier Reset Serum — education routine integration

Build claim-safe educational depth around Barrier Reset Serum for sensitive UK audiences and test affiliate intent.

Hook

“Why your barrier-repair routine isn't working — and what to look for in a serum that actually helps.”

Content angle

Walk the audience through a 3-step sensitive-skin routine featuring the serum mid-routine. Anchor on ingredient explanation and skin-feel; no dramatic before/after.

Format

8–12 min YouTube routine integration video + 2 supporting Reels for cross-post

Storyline

  • · Open with audience problem — barrier-stressed skin
  • · Explain why barrier-repair ingredient class matters
  • · Demonstrate routine with serum integration
  • · Show skin-feel reaction over 2 weeks
  • · Close with educational soft call to action

Talking points

  • · Barrier-repair ingredient class context
  • · Sensitive-skin routine framework
  • · How to test a new serum responsibly
  • · Claim-safe phrasing on skin response

Proof points

  • · Brand-supplied ingredient summary
  • · Skin-type suitability statement
  • · Creator's own routine context

Claims / angles to avoid

  • · No before/after dramatization
  • · No medical-style claims
  • · No miracle or cure-like language

Call to action

Affiliate code with educational landing link

Deliverables

  • · 1× 8–12 min YouTube routine integration video
  • · 2× Reels, 30–60 sec, 9:16, cross-posted
  • · Affiliate code + UTM link active for 30 days

Usage rights

12-month paid amplification rights for UK + France

Success metrics

  • · Affiliate code conversion rate
  • · Save rate on Reels
  • · Product-question comment volume
  • · Click-through on landing link

Brand tone

Calm, expert, sensitive-skin-empathetic. No hype phrasing.
After the content goes live

After the content goes live, plan a community Q&A follow-up where the creator answers product questions from the original post. Repost the strongest ingredient-education clip on the brand channel framed as recommended-by-the-creator for owned-channel credibility.

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Demo view using sample data.