Sample campaign · Clinical serum launch · UK market · conversion goal
Recommended creator mix
Education / Trust35%
Build credibility. Ingredient expertise. Routine integration.
Affiliate / Conversion30%
Drive purchase. Track codes. Product-as-solution content.
UGC Asset20%
Produce reusable content. Studio-quality product shots and routines.
Brand Exposure15%
Reach. Premium lifestyle association. Aspiration.
Your actual mix adjusts to your brand stage, budget, and market. This is a starting shape.