Creator Lens | Beauty deserves better influence

DIAGNOSE A LIST

Your list, sorted by evidence.

Six creators submitted. Three categories. Here's where each one stands.

WORTH YOUR FULL ATTENTION

These creators match your campaign goal. The evidence supports a deeper look.

Dr. Amara Osei

YouTube · Education / Trust

Ingredient-led routines with clinical depth. Audience comments ask specific product questions. Strong purchase intent signal.
Smaller subscriber base. Reach may limit awareness-led campaigns.

EVIDENCEModerate · 3/5

Confidence: Medium-high

POTENTIAL, BUT EVIDENCE IS INCOMPLETE

These creators show promise for your campaign, but the available evidence leaves questions open.

Maya Skin Notes

TikTok · Affiliate / Conversion test

High engagement on routine content. Comment pattern suggests product curiosity. Potential conversion fit.
Limited campaign history. No prior affiliate performance data available.

EVIDENCEPartial · 2/5

Confidence: Medium

HIGH REACH, WRONG FIT

Strong profile metrics, but the evidence points away from your campaign goal.

Lux Beauty Daily

Instagram · Brand exposure only

Large following with strong aesthetic. Lifestyle content aligns with premium positioning.
Discount-driven past collaborations dilute premium brand association. Audience engagement skews entertainment, not purchase intent.

EVIDENCEModerate · 3/5

Confidence: Medium-high

Your spreadsheet shows followers. This shows which creators are worth your budget and which ones aren't.